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About my company--What we do

5ive's Digital Media practice helps its clients make money through creating new digital media products and channels and refocusing existing online properties.We also work with technology-driven startups to package and focus their products for consumers and for syndication to big media partners and portals.    

Specific services we offer

--Digital media focused strategic planning for business growth, product development, audience and community building and retention,next-generation ecommerce programs and relationships.

--Digital media/print strategies and programs focused on increasing revenue, attracting and retaining key audiences in local markets and among 18-35, 35-50 segments.

--Next-generation business strategy and product development for local classifieds and community-focused businesses.

--Product and business development for emerging technology/information companies (Search, social network, blog, etc.) seeking to partner and sell to media and information companies

Recent projects

--Develop the strategy (business and product plan, ecommerce relationship, blog and social media/RSS feeds) for a new website tied to the launch of a major new shopping magazine (800,000 copies first issue) for women 25-50.

--Help the President and Executive VP of a $125MM consumer publishing business improve distribution of content into their digital media platform and streamline the new product development process.

--Crafted ecommerce strategy for consumer experience company: addressed back end, audience segments, distribution partnerships.

--Provided digital media executive leadership to a media company: Developed MRD, budget and operations plan for new digital media product; wrote RFPs for vendors and assisted client in hiring to build site; wrote plans and negotiated online advertising and ecommerce relationships.

--Conducted internal assets audit and external market review for large educational technology consulting company seeking to determine commercial sector value for their intellectual property assets.

Conference presentation and publications  

5ive staff presents at numerous conferences every year, and covers others via blog. Recent events include BlogOn 2004 (organizer), Always On & Supernova (guest blogger), IBDNetwork panel on Social Media, Mediamorphosis (organizer), Bloggercon(discussion leader) and the Silicon Valley Software Development Forum on Broadband and the Connected Home (moderator).  Susan's blog, Navigating the InfoJungle, comments on events and trends in the digital media industry.

Personal:  I am an avid hiker and love to travel. Very into reading and listening to live music. Welcome suggestions on Brazilian music, fado, and great spots to visit in Spain and Portugal.  Also, always looking for great hiking spots in Bay area! UPDATE; NOT REALL ACTIVE HERE CURRENTLY

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